STAGING FAQ'S...
I don’t think my house is worth being professionally staged.
Why would it help me?
Home
staging emphasizes the potential value of any home no matter
what the price point. Based upon statistical data, even a
small staging investment could net you thousands in return
and speed of sale.
The housing market is good in my area. I don’t think my
house needs to be staged to sell. Why should I?
Every house will sell…it’s a matter of when and for how
much. Even if your house sells quickly in a good market, it
doesn’t mean it sold for the amount it could have.
Professionally staged homes sell on a conservative average
of 6% higher. If your home sold for 400K without staging, it
probably would have sold for 425K if it had been staged.
Agents are more likely to show a home that is
"show-ready". And guess what…
Staging
expenses may be tax deductible as a marketing expense! Check
with your tax accountant.
There are many homes for sale in my area. Would staging my
house give me a competitive edge?
Leaving
your house in as-is condition will help sell the
competition! Every house will sell…it’s a matter of when and
for how much. To sell quickly and for top dollar, it is
imperative to present the home to it’s highest potential—a
step above. The key to selling in a buyer’s market is
professional staging. Competition is stiff and real estate
agents know that buyers have very high expectations.
Why can’t I just stage my own home?
Home sellers are usually incapable of successfully staging
their own home. Why? Because our homes are like our
children, we don’t always see all of the flaws. We’ve gotten
used to the way it looks and it is emotionally difficult to
change it. When you can’t view something objectively then
you are unable to package it effectively. Most home sellers
don't stage homes for a living. That’s what professionals
are for and that is where the greatest returns come in.
Can’t homebuyers use their imagination and look past the
décor?
Only 10% of homebuyers can actually visualize the potential
of a home.
Don’t let
the advantages of your home be overlooked and left up to the
buyer’s imagination. Buyers cannot readily see past clutter
and personal items and styles.
Once you put your house on the
market, it’s not yours anymore! Stagers help you see
the house through buyer’s eyes.
I have a vacant home for sale. Isn’t the livability and
potential obvious to buyers?
You
don’t want the advantages of your home overlooked and left
up to the buyer’s imagination.
Buyers cannot visualize size and scale so furniture helps to
give them a frame of reference.
The number one reason a buyer purchases a house is because
it feels like home. It is warm and inviting, and the buyer
makes an emotional connection. Have you ever heard an empty
room described as warm and inviting? Probably not. Sterile,
cold and uninviting are the three most popular words to
describe an empty room.
Note:
Statistics are based on HomeGain studies
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